At last year’s WWDC, Apple introduced privacy manifests. They recently sent out a reminder that the deadline for complying with these new requirements is May 1. Privacy manifests expand on the previously introduced privacy “nutrition labels” that are self-reported by developers and displayed on the App Store. Developers must start including a privacy manifest in their apps by the aforementioned deadline, but what’s more interesting is that Apple is, for the first time, imposing these new privacy rules on third-party SDKs as well. Even more interesting is the list of SDKs that Apple has published, which, upon inspection is quite bizarre.

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In today’s issue of iOS Dev Weekly, Dave wrote “What it does prove, though, is that people don’t care much about privacy.” I agree with Dave’s sentiment here, but I don’t think this is entirely true. There is more to the story. I think people do care very much about privacy. What software over the past decade has actually proven is that people do not understand privacy — or perhaps more broadly, they do not understand software nor the various technologies they use daily.

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